• Tom Webb, Chief Economist at Cox Automotive

You’ve probably heard by now that Used Car Week has all-new branding designed to offer attendees more content, more choices, and a more streamlined registration process.

As the content director for these events, I’m thrilled to have the opportunity to offer MORE to our attendees, but I also want to make sure we’re offering the types of content that our attendees actually want. Quantity AND quality, if you will.

In order to make it happen, I’m doing my research, collaborating with Auto Remarketing’s Joe Overby and SubPrime Auto Finance News’ Nick Zulovich, brainstorming with conference chairman Bill Zadeits and bouncing ideas off of anyone who will listen. But the most important piece of the puzzle is YOU. We are working hard to build an agenda that will easily be our best-ever, and we don’t want to make those decisions in a vacuum.

So if you’re thinking about attending Used Car Week this year, what problems do you have that we can help you solve? What pain points are you experiencing that our experts can help alleviate? What content or solutions would make you feel as though you’d gotten the most out of your Used Car Week experience? If you’ve attended in years’ past, what have we done well and where could we use some improvement?

I genuinely want to hear about the challenges you’re facing and the experience you’d like to have at Used Car Week this year, so I’d appreciate it if you’d take a minute to let me know using the form below or by sending me a note with your thoughts. You can reach me directly at kknowland@cherokeemediagroup.com, or on Twitter @kknowland. While you’re there, be sure to follow @UsedCarWeek for all of the latest updates about this exciting event!

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