Profitability is possible with online retailing, but you have to take an omnichannel approach. In this session, Amit Chandarana from Roadster and Joel Bassam from Easterns Automotive Group will breakdown the process changes you need to consider in order to compete with new-dealer model threats like Carvana, Vroom, Shift etc. Bassam will also share his story of radical changes across culture, process and people strategy that significantly cut costs and reduced transaction time.


  • Identifying champions in your store who can affect change & ensure success
  • Building consumer trust in your omnichannel sales model
  • Launching fast and showing efficiency gains early