Consumers appreciate Amazon because Amazon listens and delivers. The auto industry, however, ignores the experience today’s car buyers want. We offer a challenging and confusing trade-in process. We reskin old processes instead of implementing new processes that make customers happy. We generate leads instead of creating an exceptional customer experience. Yes, adaptation is challenging when you interact with consumers every five or six years, but it has never been more important. It’s time to evolve or get left behind. Automotive customers want a transparent, connected, and consistent process. There’s a new expectation in town. It’s time to deliver.

Takeaways:

  • How to implement three simple and actionable strategies to give consumers the experience they really want.  It’s easier than you think!
  • How to leverage technology the right way to create happy, loyal, engaged customers who are the biggest advocates for your dealership – technology that’s used as a robust communications channel instead of a basic lead driver.
  • How to avoid grinding through consumer interactions to pencil a deal and how to stop letting other businesses eat your lunch by delivering the experience your customers want.

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