To connect with today’s digital consumer, dealers must merge the online and offline experiences. This session will share consumer insights on the preferences of today’s digital consumer and identify some specific opportunities for dealers to create a seamless retail process.


  • The common myths about dealer marketing messages and how to create marketing messages that address consumer pain points and key information gaps
  • How a focus on online consumer experience can build trust, improve efficiency, and grow your bottom line
  • How dealers can win more trades with the “why”