The best way to attract, retain and exceed the needs of buyers is to understand what they need to be successful. When your buyer base is healthy and your market competitive, vehicle sales and auctions simply perform better. IAA has made it a priority to understand buyer preferences including what they want out of an auction experience and a vehicle purchase. This session – set in a “fireside chat” format – will delve into the importance of data and innovation, growth opportunities, and how to curate the auction experience to a buyer’s needs – no matter where they are across the globe.


  • The importance of listening to and incorporating feedback from buyers
  • Why leading with data and innovation is crucial
  • Where the opportunities for growth lie