Takata Corp. put defective, potentially deadly airbags in seventy million vehicles in the United States before it went bankrupt and left consumers and industry to clean up the mess. Learn about the OEMs’ next wave of recalls and their uneven progress in completing repairs. Sellers should understand their responsibilities and potential liabilities, moral and legal,
Takata Corp.  put defective, potentially deadly airbags in seventy million vehicles in the United States before it went bankrupt and left consumers and industry to clean up the mess.  Learn about the OEMs’ next wave of recalls and their uneven progress in completing repairs.  Sellers should understand their responsibilities and potential liabilities, moral and legal,
As retail demand shifts to used cars, e-commerce and omnichannel models are slowly but steadily challenging the benefits of market-based incumbency for retailers as they see Carvana delivering next day in 100+ markets and CarMax lay plans to go omnichannel this year.  The heretofore advantages of location, location, location for local retailers are under assault
Easy ways to retain more used car gross and bring buyers to your dealership from your internet vehicle detail page. How to build value in each used vehicle listed on the internet  and retain more vehicle gross profit Why you should focus on your internet site and the vehicle detail page What the best dealers
In this session, learn what kind of shoppers are visiting your website, what activities they are performing and where they are coming from. Through proprietary event tracking technology, we have uncovered a world of invisible shoppers who are not showing up in your CRM systems, but are 4x more likely to buy a vehicle from
August 30, 2019
This presentation will share why vehicle dealers are in the best position to profit from the ‘on-demand’ transportation industry. Dealers already have the infrastructure and resources to serve this industry best while earning revenue from vehicle rentals, sales and service opportunities. The rideshare and goods delivery transportation industry is still in its infancy and the
Clay Christensen’s Jobs to Be Done work is particularly valuable in automotive today in understanding the “jobs” your customers are hiring you for in today’s transparent market. We’ll share the core customer jobs in the car buying process that we found conducting thousands of interviews and live purchase experiments with car shoppers using this framework
Warning: This presentation isn’t about margin compression, digital retailing, artificial intelligence or other buzzwords. Learn how to deal with the 85% of customers that will never become a lead. Takeaways: Consumers’ path to purchase is not linear. Market data is key to sharing and leveraging information with the consumer. Dealers’ top priority should be investing in and
The used market looks dramatically different today than it did a few years ago, and between record lease returns, to the widening gap in new- and used-vehicle prices, today’s environment has never been more favorable for CPO vehicle sales. But consumers are facing a steep learning curve, so there’s a significant opportunity for dealers to
To connect with today’s digital consumer, dealers must merge the online and offline experiences. This session will share consumer insights on the preferences of today’s digital consumer and identify some specific opportunities for dealers to create a seamless retail process. Takeaways: The common myths about dealer marketing messages and how to create marketing messages that

Categories

Archives